We have just launched a new, FREE, video series to help Fringe Artists Develop PR Strategies. We cover everything from press releases, to handling interviews, to Festival time tactics. Hear from veteran Fringe producers on what has worked for them, and what you might try this year to boost your PR strategy.
Photos and Videos
Choosing Title and Elevator Pitch
Should I Hire a Publicist?
How to Write a Press Release
Dealing with Interviews
Dealing with Reviews
How to Stand Out At the Fringe
Work with Others and Have Fun!
Biggest PR Mistakes
Guerrilla PR Success Stories
Promote Yourself! Developing PR Strategies for Fringe Artists
Introducing the Promote Yourself video series! These are tips and tricks from experts and Fringe Festival alumni on self-promotion at the Fringe. In this video we go over developing a PR strategy with Kahlil Ashanti and David Jordan. Videographer: Michael Sider.
Images are the number one way to promote your show! In this video we go getting a good photo and why it’s important as well as some info on promotional videos. With Deb Pickman and Chase Padgett. Videographer: Michael Sider.
Promote Yourself: Choosing a Title & Elevator Pitch
You’d think that choosing a title is an obviously important choice, but there’s a lot to it. And then there’s your elevator pitch, which will help you sell you show! With TJ Dawe, David Jordan, Kahlil Ashanti, and Deb Pickman. Videographer: Michael Sider.
Promote Yourself: Posters
Posters helps grab the attention of potential audiences. What should be included and what makes a good poster? With Deb Pickman and Kahlil Ashanti. Videographer: Michael Sider.
Promote Yourself: Social Media
Social media is pretty much mandatory these days. Here are some things to keep in mind when promoting your show on social media. With Kahlil Ashanti, Deb Pickman, and Charles Ross. Videographer: Michael Sider.
Promote Yourself: Should I Hire a Publicist?
The pros and cons of hiring a publicist! And the alternative: select a team member to play the role of publicist. With Deb Pickman, Melissa Ritz, and Charles Ross. Videographer: Michael Sider.
Promote Yourself: When & How to Send PR Materials
When and how to send the media your press material and info on giving media free tickets. With Deb Pickman. Videographer: Michael Sider.
Promote Yourself: How to Write a Press Release
Tips on preparing a press release and what to keep in mind to pique the media’s interest in your show. With Deb Pickman. Videographer: Michael Sider.
Promote Yourself: How to Deal with Interviews
So you’ve landed an interview with the media. Now what? With Deb Pickman, Kahlil Ashanti, Charles Ross, and Rick Miller. Videographer: Michael Sider.
Promote Yourself: Reviews
Reviews of your show can be good or bad. Do they help sell your show? How you react to them is up to you. With Deb Pickman, David Jordan, and TJ Dawe. Videographer: Michael Sider.
Promote Yourself: How to Stand Out at the Fringe
There can be over 100 shows at a Fringe Festival! How do you make your show, and yourself, stand out from the crowd? With Deb Pickman, David Jordan, and Charles Ross. Videographer: Michael Sider.
Promote Yourself: The Human Connection
One of the unique aspects of the Fringe is that artists and audiences get to interact with each other. Don’t forget to make connections with your audiences and potential audiences. With Kahlil Ashanti, David Jordan, Kerry Ipema, and TJ Dawe. Videographer: Michael Sider.
Promote Yourself: Work With Others & Have Fun!
Some of your best allies in promoting your show are your fellow artists. It’s not like that in all environments, so take advantage of it and have fun while you’re working on your Fringe show! With Deb Pickman and Kahlil Ashanti. Videographer: Michael Sider.
Promote Yourself: Biggest PR Mistakes
Vancouver Fringe Festival Executive Director David Jordan talks about his experience of shows making PR mistakes over his many years Fringing. For him, a show title that “tries to be salacious” or has nothing to do with the show itself is a bad PR move. And, he wishes more artists would put as much effort in PR as they do into their show!
Kahlil Ashanti talks about his biggest PR mistakes. One being focusing so much on getting PR, and not being prepared for what to do once you get it! Two being yelling at potential audience members when flyering. And three being ignoring deadlines the Fringe Festival give you!
Melissa Ritz gave $4,000 to a New York PR firm, during a season where no one is in New York to review or come see shows. She suggests doing more research and getting a clearer idea from your PR firm on who their contacts are etc.
Charlie Ross regrets not using the successes of his shows One Man Star Wars and One Man Lord of the Rings to promote his new, very different, show. He worried it would give false expectations to his potential audience, but now sees that it would have helped bring people in to his show.
Rick Miller once had two shows in the Fringe Festival: a re-imagining of Macbeth told through the characters of The Simpsons, and a serious show raising money for women’s shelters. To sum it up: separate marketing materials that should be separated!
Guerrilla PR Success Stories
Kahlil Ashanti found that giving tickets away to people who would not have been able to come helped him fill his audience and create buzz. He also found some interesting ways of standing out amongst the crowd.
Melissa Ritz took advantage of her show’s niche market and posted her show flyer on Ebay. This helped her get a huge wave of influential people to come to her show, which she is still benefiting from today.